State of Social is Australia’s premier digital marketing conference, and it’s proudly based in WA! 

Each year, creatives from across the country and around the world flock to Perth for inspiration and to debate the latest updates on all things digital. 

In fact, this year marked the first time ever that WA locals were outnumbered at the 1000-strong, two-day event.

For nearly a decade, we've partnered with Meg Coffey and her team to bring this conference to life, continually pushing the boundaries to ensure each edition leaves attendees inspired and excited for the next.

For years, we've managed all audiovisual components for this mammoth event, overseeing everything from presentations and video to sound, lighting, and live broadcasting, ensuring State of Social runs like a well-oiled machine.

This year, we were excited to expand our role by providing full-suite event management services. If we do say so ourselves, the event has never run more smoothly.

Some highlights of ours:

• Seamless registration: A new approach to check-ins created a pleasant, flowing entrance for attendees.
• Flawless presentations: Audiovisual components came together in harmony, creating a seamless and immersive experience. 
• Real-time highlight reel: Before the event has even concluded, our team showcases to guests a video highlighting all the best parts from an action-packed two days.



Read more about this boundary-pushing marketing event below!

Event Management: A New Approach

Previous iterations of State of Social have faced some challenges, particularly with managing the influx of over 1000 patrons entering a large venue within a tight 30-minute window. This requires meticulous organisation and strategy to ensure a smooth and enjoyable experience.

Let's just say, there are definitely less organised approaches.

But who better to tackle this challenge than the team that lives and breathes Optus Stadium? As the venue’s official AV suppliers, we know the lay of the land.

Our event design created an intuitive entry process, placing check-in desks in spacious areas and incorporating checkpoints. 

This approach eliminated long lines and delays, ensuring the schedule ran smoothly without any knock-on effects throughout the day.

Tech-mastery: A seamless experience

It's not just us – multiple speakers throughout the event pointed it out. They consistently highlighted the surprising lack of hiccups.

When you think of presentations and conferences, technical difficulties often come to mind. But we prioritise seamless execution. We’re committed to ensuring that we never pull a room full of creatives out of their flow, whether it’s an idea, question, or moment of inspiration.

From crisp sound to responsive presentation clickers, we make it our mission to blend into the background, so you barely notice the dedicated team making sure everything runs smoothly and with maximum impact.

“In my 16 years of corporate public speaking, State of Social might be the cleanest and smoothest speaker experience I think I've ever had.” - James Whatley

Multimedia Masters

What a treat it is to relive an inspiring event.

Usually, you have to wait weeks before content starts to emerge, by which point it’s lost some of its impact. That’s why we’re committed to creating a highlight reel for the closing address.

Watching the room light up as they reflect on the event—while also wondering how it all came together—makes the tight deadline worth it every time!

State of Social 2024 was yet another testament to the power of meticulous planning, innovation, and collaboration. From seamless registration to flawless technical execution, we’re proud to have contributed to this remarkable event. 

We look forward to continuing to push the boundaries of what’s possible and creating even more unforgettable experiences in the future.

If you’d like to check out some other events we’ve managed, head here.

Or if you’d like to go for a coffee to chat about your next project, reach out here.